Among others, the Christian Dierig GmbH markets precious damasks in West Africa. On site, these jacquard qualities are tailored into expensive boubous, the traditional menswear. A boubou is a festive clothing and a status symbol for the one to wear it. They are as expensive as a quality suit in Middle Europe. And thus customers are demanding on quality and fashion. Basic requirement is that the fabric is lustrous and soft. Brilliance and softness are achieved by the finishing, i.e. mercerizing, sanforizing and calendering. And after dyeing, the jacquard pattern must be rich in contrast. Unfashionable designs cannot be sold. And there is still more: even during calm periods it is difficult to organise shipments to and payments from West Africa. But every so often political turmoil raises. As one of only a few on the market, the Christian Dierig GmbH has the knowledge to successfully operate on this difficult market.
In West Africa, the Christian Dierig GmbH supplies distributors, who purchase the goods by piece or bale. One piece is 30 metres, a small bale equals 600 metres and a large bale comes to 900 metres. You cannot dispatch these quantities individually, but full container loads are shipped.
Dierig mainly supplies fabrics in white, dyeing is then made on-site. But dyed and coloured-woven damasks are also sold to Africa. Some customers prefer printed fabrics or what is called “men’s voile”.